Market Context
Total annual market spend in your category
Estimated annual spend now influenced by AI recommendations
What AI should be sending your way
What AI is actually driving to you right now
Based on AIVO research across 10,000+ prompts
showing 87% average brand displacement at decision stage
Two Revenue Opportunities
Opportunity 1
Reclaiming What's Already Yours
AI is actively influencing purchase decisions in your category right now — but the vast majority of that demand is bypassing you completely. This is the revenue you should already be capturing.
Your fair share minus what AI is currently sending you
Opportunity 2
Taking Share Competitors Leave Unguarded
The major brands above you are investing in being mentioned by AI first. But first mentions don't drive purchases — decision-stage recommendations do. That battle they're not fighting.
Your Total AI Revenue Opportunity
Opportunity 1 + Opportunity 2 · conservative capture rates · before conversion quality adjustment
Quality-Adjusted Opportunity
2× Conversion Premium
AI decision-stage visitors convert at 2× the rate of traditional organic search visitors. They arrive already decided — their research happened inside the AI conversation. This figure reflects the true revenue value of that quality difference.
Cost of Inaction
Window Closing
AI decision-stage positions are consolidating monthly. As competitors establish their LLM narrative, the cost to displace them increases. Each month without a defined position is another month their advantage hardens.
OPPORTUNITY DECAY
per month · temporal hardening
What This Means for
For the first time in decades, AI gives you a level playing field against brands 10× your size
Level playing field — confirmed
LLMs don't ask "is this well known?" — they evaluate ingredients, value, fit and clarity of benefit. Recognition counts for nothing
Heritage advantage: eliminated
The niche USPs you've built to carve your place in the market are exactly what LLMs reward at decision stage — if they're structured correctly
Your focus is your weapon
Brands that optimise their decision-stage narrative now will hold those positions as the market hardens. The window is open — but it won't stay that way
First mover window: open
Next Step
The estimate above assumes sector averages.
Your real opportunity depends on how your USPs are structured.
An AIVO Edge assessment tells you exactly how LLMs currently interpret your brand at decision stage — and precisely what needs to change to win the recommendations your competitors are leaving on the table.