Live Research Data

Watch what really happens
in AI chatbots

See what AI does to your brand after the first prompt.

Most brands look healthy at First Prompt. The buying decision happens at the end of the conversation.

Select an industry to explore

Live Data
✦
Anti-aging skincare
Premium & mass-market brands
Live Data
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Consumer electronics
Headphones & audio
Live Data
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Premium retail
Department stores & luxury
Live Data
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Luxury beauty
Premium moisturisers & cosmetics

No signup required · Based on 5,000+ real four-turn AI sequences

Anti-aging skincare
AI Buying Journey Simulation
Real four-turn decision sequence · ChatGPT research run
Turn progress
User enters First Prompt — Awareness stage
User enters Follow Up Prompt 1 — Comparison stage
User enters Follow Up Prompt 2 — Optimisation stage
User enters Final Prompt — Recommendation stage
Brand survival tracker
Key
PPrimary — recommended
WWeakened — deprioritised
OOmitted — dropped out
RReplaced — captured by rival
—
Conversational Survival Rate
for most assessed brands
Simulation complete

The brand was present at the first prompt.
It never reached the final recommendation.

This isn't an anomaly. Across our research of 118 brands across 4 AI platforms, this is the pattern. First-prompt visibility is structurally disconnected from decision-stage outcome.

0–10%
Conversational Survival Rate for most brands we assess
Follow Up 2
Where 80%+ of brand eliminations occur — the second follow-up prompt
118
Brands tested across 4 AI platforms in our research corpus
⚑ The destination problem
Even brands that survive to Turn 3 don't necessarily win the traffic. When AI platforms generate inline links alongside brand mentions, our research shows those links typically route to the source that cited the brand — a Reddit thread, a magazine article, a review site — not to the brand's own website or a purchase page. Visibility and traffic are two separate outcomes. Both require separate measurement.
Where does your brand stand?
We run the same four-turn sequence across ChatGPT, Gemini, Perplexity and Grok. You get your Conversational Survival Rate, your elimination point, and the competitors capturing your displacement — within 48 hours.
Get your free survival rate assessment Book a briefing